Ethel Cain’s artistic identity is rooted in southern gothic and Americana aesthetics. Blending her genre-defining musical talent with religious themes, Ethel Cain is one of the most influencial artists of the American indie pop scene.
The modular logotype and promotions emulate her aesthetic through the atmospheric motifs of her music. Designed to communicate her genre through abrasive visuals, the artist’s identity is reimagined.