Transport for Wales is the public transportation subsidary of Wales. Their rail routes span across the country, connecting each corner of Wales together. The Welsh identity of the company has shaped their mission to provide reliable and consistent transport services to all of Wales.
The rebrand system is designed with the national bilinguality as a centerpice of the system. Further visual elements of the brand are built off the logomark, creating a flexible and cohesive system.
The secondary color palette of the brand coordinates with the different color coded rail lines TfW manages.